Businesswoman discussing marketing plans with two clients.
  • Program Type
    Major, Minor
  • Degrees Offered
    B.A., B.S.
  • School
    Gary Tharaldson School of Business

Move a brand from awareness to consumer engagement. Use market research to enhance your organization’s bottom line.

Need an Online Option?

You can earn your marketing bachelor’s entirely online in a format specifically designed for working adults. 

Online Bachelor of Science in Marketing

What You’ll Learn

You’ll explore how brands are created, strengthened, and sustained in the digital age. You’ll master product and service positioning and promotion, market research, and consumer demand.

Learn from trusted faculty with real-world experience.

You’ll be mentored by faculty who bring their first-hand knowledge and experience of the business world into their classrooms. Our program is accredited through the International Assembly for Collegiate Business Education.

Become a leader.

All business majors are encouraged to participate in the Emerging Leaders Academy, which offers one-on-one mentorship with community business leaders.

Get your bachelor’s degree in 2.6 years.

Students can complete the marketing program in less time and graduate with less debt through Year-Round Campus.

Work in a team setting.

You’ll work with a team to develop strategic solutions to real-world business and marketing challenges.

Course Requirements

Please visit our catalog for a list of all courses and credits.

Students in the Dining Hall

University of Mary Receives National Endorsement for Business, Education, Nursing, Catholic, and Military Support Programs

The University of Mary has earned the prestigious national honor as a College of Distinction.

Read Moreabout University of Mary Receives National Endorsement for Business, Education, Nursing, Catholic, and Military Support Programs

Careers & Outcomes

Employment Trends

The U.S. Bureau of Labor Statistics projects employment opportunities for advertising, promotions, and marketing management positions to grow 6% through 2029, faster than the average for all occupations. These positions will likely gain in importance as organizations look to expand their market share.

Career Paths

  • Brand manager
  • Media planner
  • Market researcher
  • Advertising executive
  • Sales director
  • Public relations representative
  • Digital marketing manager
  • Social media specialist
  • Event planner
  • Marketing department manager
  • Copywriter

Take Your Next Step in Marketing