Degree type(s): Bachelor's; Minor
Degree field(s): Business & Finance
Location(s): Online; Billings, MT; Bismarck, ND; Fargo, ND; Grand Forks, ND; Watford City, ND
Program offerings by location and modality are subject to change.

Evening or Online Marketing Bachelor’s Degree Program

Evening degree; Online degree; Bachelor of Arts (BA) or Bachelor of Science (BS)

From traditional and digital advertising to sales and public relations, the University of Mary's online and evening Marketing bachelor’s degree program prepares you for success in today's dynamic and ever-changing marketing industry.

Our marketing degree equips you with the expertise and applied knowledge necessary for driving successful brand awareness, understanding, and engagement from concept to implementation. Students pursuing the online or evening bachelor's degree in marketing will master product and service positioning and promotion, market research, and consumer demand. Because marketing cuts across industries, locally and globally, you will be well prepared to lead and serve in any enterprise or organization whether in the private, public, or non-profit sector.

In addition to evening or online classes, you can also earn your bachelor's degree in marketing at our main campus in Bismarck, North Dakota. On campus students can complete their undergraduate work as a traditional four-year program or through our groundbreaking Year-Round Campus option.

Evening or Online Marketing Degree Program Highlights

The University of Mary offers unique evening and online learning communities to meet your educational needs:


  1. Affordable evening or online education

    Earn your bachelor’s degree in marketing at one of the most affordable private universities in the United States. We offer a competitive evening or online tuition rate of $480 per credit.

  2. Financial assistance

    At the University of Mary, we offer a wide range of financial aid opportunities for evening and online students. Your personal admissions counselor will work with you to ensure you receive the best financial aid package possible.


  1. Accelerated programs

    Earn your bachelor’s degree in marketing in less time in our accelerated evening and online programs.

  2. Flexible start times

    At the University of Mary, you can start toward your degree any time. Most evening and online courses start every 5 weeks year round.

  3. Diverse program options

    Choose a program format that best fits your learning needs. At the University of Mary, you can earn your marketing degree:

      1. Entirely online
      2. Via evening courses that meet one night each week. Classes available in Alexandria, MN; Billings, MT; Bismarck, ND; Dickinson, ND; Fargo, ND; Grand Forks, ND; and Watford City, ND
      3. Blended combination of online and evening courses
      4. At our main campus in Bismarck, North Dakota


  1. Accreditation

    The Marketing bachelor's degree program at the University of Mary is accredited through the International Assembly for Collegiate Business Education (IACBE).

  2. Caring and experienced faculty

    Our faculty are scholar practitioners who bring real-world marketing expertise to the classroom.

  3. Online technology

    Online students at the University of Mary use a state-of-the-art online learning tool called Canvas. See how it works.

  4. Values-based education

    Earn your marketing degree in a curriculum grounded in Christian, Catholic, Benedictine values that will enrich your life and career.

  5. Collaborative learning

    Pursue your bachelor’s degree in marketing with a group of adult student peers, providing strong support, work teams, and long-lasting friendships.

Career Outlook for Marketing Majors

Growing employment

According to the Bureau of Labor Statistics, employment of marketing managers is on the rise, with a projected 12 percent increase from 2012 to 2022.

Annual wages

The average annual salary for marketing managers was $119,480 in 2012.

Job security

Because marketing is critical for maintaining and driving revenue, marketing managers are less likely to be let go than many other types of business managers.


*ACC 101, *102; *CIS 101 or pass the equivalency exam, BUS 200, 201, *215, 230, 311, 333, 340, 341, 362, 380, 403, 406, 446 or 452; COM 329, 330
*ECN 203, 204; *ENG 121, *COM 110, *MAT 180
Ancillary courses included in the major: COM 204, 226; ART 108
ALU 499, Senior Competencies Assessment (exam to be taken during your last semester of study).

* Should be completed prior to application to the major.

BUS 215, 230, 333, 340, 341; COM 330

Even as one of the most affordable private universities in the nation, the University of Mary does offer a variety of scholarships. In fact, 99% of main campus undergraduate students receive some form of scholarship! 

Some scholarships are available for specific academic programs, such as nursing, while other scholarships are available for certain student populations, such as military and veteran students

We strongly encourage you to contact your personal admissions representative to discover all of the options that might be available to you. In many cases, a program specific scholarship is just one component of a complete financial aid package. 

Our admissions professionals will work together with our Office of Financial Assistance to ensure that you get the best financial aid package possible to finance your education. 

Individuals holding a bachelor’s degree from an accredited institution and who have an undergraduate GPA of 2.5 overall, or 2.75 during the last two years of the undergraduate degree, or 3.0 in a major field will be admitted to begin graduate study. To complete the application process, please submit:

  • Completed application (to include goal statement)
  • Official transcripts
  • Two letters of reference
  • Resume
  • Application/enrollment fee

Dr. Karel Sovak
Marketing Program Director
Office: TSB 116
Phone: (701) 355-8042
Email: [email protected]

To see the full listing of our business faculty please click here.