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Program Advisors: Karel Sovak (Chair)
Marketing majors graduating from the University of Mary's Gary Tharaldson School of Business will be enriched through a curriculum of discovery, development and application to ensure a sound knowledge of the key professional components of business.
Students also gain an understanding of how to incorporate servant leadership into their everyday lives as business professionals. In addition to the core competencies of the University, graduates of the marketing program will be able to:
examine and assess the value and importance of past and contemporary marketing terminology and the ethical implications of various marketing theories and practices.
identify and integrate concepts of the marketing mix: product, price, place and promotion, as well as market and target segmentation, positioning and consumer behavior.
design and implement marketing research including development, administration, and evaluation of surveys utilizing reliable data measurement, collection, and analysis methods.
analyze and appraise the results of qualitative and quantitative market research tools including interview, focus groups and regression (multiple and logistical) and various analysis methods (such as factor, cluster, conjoint, etc.)
demonstrate effective team/group performance and product deliverables including written reports and presentations of marketing/consumer issue-- based problems and effective responses and strategic solutions for a changing global environment.
formulate effective strategies for incorporation of marketing concepts into an e-commerce environment with integration of those strategies into the existing marketing channels and distribution processes.
demonstrate effective oral and written communication skills.
incorporate the Benedictine values and the merits of servant leadership into the best practices of academic projects and coursework, community projects, and work effectively in a team environment.
Courses Required for Marketing Major
All of the following courses require a final grade of C or higher to count towards the major. Courses marked with an * should be completed prior to application to the major. They also require a grade of C or higher.
*ACC 101, *102; *CIS 101 or pass the equivalency exam, BUS 200, 201, *215, 230, 311, 333, 340, 341, 362, 380, 403, 406, 446 or 452; COM 329, 330
*ECN 203, 204; *ENG 121, *COM 110, *MAT 180
Ancillary courses included in the major: COM 204, 226; ART 108
Students must also complete ALU 499, Senior Competencies Assessment, an exam to be taken during their last semester of study.