Degree type(s): Bachelor's; Minor
Degree field(s): Business & Finance
Location(s): Bismarck, ND

Marketing Bachelor's Degree Program

Four year degree; Bachelor of Arts (BA) or Bachelor of Science (BS)

The Marketing bachelor’s degree program at the University of Mary covers a wide range of business and marketing concepts, from sales to public relations and advertising. You will learn how to position and promote products and services, conduct marketing research, and analyze consumer behavior. Because marketing is a skill that applies to virtually any business, your marketing degree will open the door to a vast spectrum of professional opportunities.

The marketing program is offered as a four-year Bachelor of Arts (BA) or Bachelor of Science (BS) degree at the University of Mary’s main campus in Bismarck, North Dakota. The University of Mary also offers main campus students a groundbreaking Year Round Campus option, which enables you to complete your bachelor’s degree in just 2.6 years. You can also complete your marketing degree via convenient evening or online classes that enable you to learn in a format that best fits your schedule.

Marketing Program Highlights

In the Marketing bachelor’s degree program, you will gain unique insights into the world of marketing and business, while having opportunities to gain real-world experience that you can apply directly to your career. You will also benefit from the numerous advantages of pursuing your undergraduate degree at the University of Mary:


  1. Affordable Education

    The University of Mary is one of the most affordable private universities in the nation.

  2. Financial Aid

    We offer a variety of ways to help finance your education. In fact, 99 percent of our main campus students receive some type of scholarship or financial aid.


  1. Accreditation

    The Marketing bachelor’s degree program, at the University of Mary’s Gary Tharaldson School of Business, is accredited through the International Assembly for Collegiate Business Education.

  2. Scholar Practitioners

    Work side-by-side with world-class faculty who bring professional marketing and business experience to their classrooms.

  3. Values-based Education

    Learn to incorporate Christian, Catholic, and Benedictine values and the merits of servant leadership into academic and community projects.


  1. Experiential Learning

    Work with a team to develop strategic solutions to real-world business and marketing challenges.

  2. Emerging Leaders Academy

    Take part in our Emerging Leaders Academy, a four-year leadership program for selected students.


  1. Year-Round Campus

    Earn your bachelor’s degree in marketing in just 2.6 years with our innovative Year-Round Campus option.

  2. Evening and Online Programs

    At the University of Mary, you can also complete your bachelor’s degree in marketing:

      1. Through online or evening classes, which meet one night each week. Evening classes are available in Alexandria, MN; Billings, MT; Bismarck, ND; Dickinson, ND; Fargo, ND; Grand Forks, ND; and Watford City, ND
      2. Blended combination of online and evening classes

Career Outlook for Marketing Majors

Marketing will continue to be essential for businesses to expand their share of the market, and marketing managers will be needed to plan, direct, and coordinate advertising and promotions campaigns. Because marketing managers and their departments are important to an organization’s revenue, marketing managers are less likely to be let go than many other types of managers.*

Employment Rates

Employment of marketing managers is steadily growing, with a projected 12 percent increase from 2012 to 2022.

Median Wage

In 2012, the median annual wage for marketing managers was $119,480.

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-’13 Edition.

All of the following courses require a final grade of C or higher to count towards the major. Courses marked with an * should be completed prior to application to the major. They also require a grade of C or higher.

*ACC 101, *102, *CIS 101 or pass the equivalency exam, BUS 200, 201, *215, 230, 311, 330, 333, 340, 341, 362, 380, 403, 406; 446 or 452; COM 329, 330

*ECN 203, 204; *ENG 121, *COM 110,

*MAT 180

Ancillary courses included in the major: COM 204, 226; ART 108

Students must also complete ALU 499, Senior Competencies Assessment, an exam to be taken during their last semester of study.

BUS 215, 230, 330, 333, 340 341; COM 330

CHI Healthcare Leaders Scholarship

CHI Healthcare Leaders

If you're a North Dakota high school graduate, learn how you can get up to $12,000 towards your education today.

Find out more

Even as one of the most affordable private universities in the nation, the University of Mary does offer a variety of scholarships. In fact, 99% of main campus undergraduate students receive some form of scholarship! 

Some scholarships are available for specific academic programs, such as nursing, while other scholarships are available for certain student populations, such as military and veteran students

We strongly encourage you to contact your personal admissions representative to discover all of the options that might be available to you. In many cases, a program specific scholarship is just one component of a complete financial aid package. 

Our admissions professionals will work together with our Office of Financial Assistance to ensure that you get the best financial aid package possible to finance your education. 

Acceptance at the University of Mary does not automatically qualify you to pursue a program in one of the academic programs of study. Application requirements are specific to each major or academic program.

We recommend consulting your advisor for details. Applications are reviewed by the faculty members of the program. You will be notified that you have been admitted, admitted provisionally, or denied admission to the program.


Program Advisor: Karel Sovak

If you are considering pursuing a bachelor’s degree in marketing, you might also be interested in the following undergraduate programs offered at our main campus in Bismarck, North Dakota: